Know Your Audience: Strategies for Discussing Pest Management
Public pressure regarding pesticide use has increased to the extent that many athletic field managers are now prohibited from using pesticides all together. Many professionals feel comfortable talking about the merits of pesticide use with colleagues but fall short when discussing the topic with those outside the green industry. Learn effective ways to confidently communicate the benefits of pesticide use with your facility’s decision-makers, stakeholders, and the general public.
James Brosnan, Ph.D.
Professor of Plant Science & Director of Weed Diagnostic Center
University of TennesseeKnoxville, TN
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